Join Next Generation Extension on November 14th at 10:00 CT for this engaging webinar on Extension partnerships and sponsorships. Kathleen Lodl will serve as our clinician for the webinar….but bring your questions!
Strategic partnerships are key in being able to reach our target audiences with quality programming that can make a difference. This session will cover ideas for engaging new and existing partners as well working with those partners to appropriately share naming, funding, and branding opportunities. Here from your colleagues and share your expertise!
Here’s the link for this engaging webinar: https://nebraskaextension.zoom.us/j/583999580
Join us on October 10th at 11:00 when Laura Thompson will be presenting on 360 Degree Video for Engaging Audiences.
360-degree or virtual reality video is a relatively new technology for engaging youth and adult Extension learners. In this presentation I will share examples of 360 degree videos I have produced, discuss camera and software requirements, and share workflow and tips for video distribution. Attendees will leave the presentation with a better idea of what it takes to produce 360 degree video and how 360 degree video could be implemented in their own extension programming.
Please join us on September 12th at 10 CT for our Next Generation Extension webinar on MyExtension.UNL.edu. Clinicians are Angie Rushman and Mike Reise.
Nebraska Extension has launched the My Extension Employee Resources portal. The intent of this new portal is to make it easier to navigate, more secure, and a better resource for you. We will be reviewing the myextension.unl.edu.
There are many changes to employee resources from its previous iteration in terms of look and organization. The first big change you will see is that you will be required to log into the website. Click the login link at the top of the page and use your UNL ID to log into the website. (see attached for reference)
After logging in, you will see that all the resources have been organized around six key areas:
- General Extension
- Professional Development
- Unit Management
- New Employees
If you missed the webinar you can view the recording by clicking here.
Great article today in Creative Educator. This article, although somewhat lacking in grammar, punctuation & spelling, was excellent at explaining the differences between assigning projects and coaching learners through project based learning (PBL) experiences.
I’m a big believer in project based learning (PBL)….use it every year with our First Lego League (FLL) teams. FLL does an excellent job though of setting up the project portion of FLL to be project based learning. Love that PBL encourages learners to take ownership in their learning and to learn at a much deeper level than just assigning a project, and to work at a level that helps find solutions for real-world problems and gives back to their communities.
If you are looking for methods to enhance the engagement in your issue team, or are looking at ways your issue team can make big strides in impact….check out this article and write a comment. We would love to hear how you are currently using project based learning or ways your team could incorporate project based learning in the work that you do to make a huge impact in the lives of Nebraskans!
Today in the Chronicle of Higher Education there was an excellent article about student recruitment. One paragraph in particular spoke to me…..
Maybe that sounds ridiculous. Or maybe colleges are generally bad at listening. Most students Longmire surveyed said colleges cared more about touting their offerings than understanding potential matriculants. “That’s a damning indictment of where colleges place their focus in recruiting”, says Bob Longmire, the company’s president. “If all someone did on a date was talk about themselves, you probably wouldn’t go on a second date.”
I found this particular paragraph interesting because I think it demonstrates what many of us have discussed regarding Nebraska Extension’s marketing materials. Our best marketing comes from writing/delivery methods that focus on the end clientele….not necessarily how awesome we are….even though we are awesome! 🙂
The researchers in this article go on to say that the best marketing advice comes from listening…that through listening intently, we can create a very valuable feedback loop. Through that feedback loop we can develop strategies to reach out to and that speak to potential matriculants.
I believe that this same marketing concept is very applicable to Nebraska Extension. If we focus our marketing on what participants have to gain by involving themselves, vs. marketing the number of years we’ve been around, or that we’ve reached thousands (which the end clientele either immediately will feel part of a group, or feel excluded), then I believe we have moved toward developing a concept of individualized marketing plans….or as Chuck would say “the Amazon experience”.