Join us on December 13th at 10:00 CT online at http://unoconnect.adobeconnect.com/unlunosocialmedia/ for this informative webinar hosted by Jeremy Harris Lipschultz, Isaacson Professor, University of Nebraska at Omaha and Marc A. Smith from Connected Action Consulting Group. Here’s the agenda for the webinar:
- Why use and measure social media
- Developing a social media audit and plan
- Twitter Analytics
- Facebook Insights
- Paid, sponsored and promoted posts
- Tools for Instagram, Snapchat, Pinterest and other social sites
- Dashboards, budgets and ROI
- NodeXL and social network analysis (SNA)
- The future of social measurement and management
- — Facebook Live, augmented reality and mobile data
- Q & A
More information about our speakers.
Jeremy Harris Lipschultz is a professor in the UNO Social Media Lab, School of Communication, University of Nebraska at Omaha. He is author of Social Media Communication: Concepts, Practices, Data, Law and Ethics (2015). https://www.amazon.com/Social-Media-Communication-Concepts-Practices/dp/1138776459 Dr. Lipschultz has published books and scholarly articles on media, law, new communication technologies, social media and education. He has been a frequent media source for outlets, such as WGN, NPR, the Chicago Tribune, the Los Angeles Times, the Omaha World-Herald, KFAB, and others. https://www.linkedin.com/in/jeremyharrislipschultz
Marc A. Smith is a sociologist specializing in the social organization of online communities and computer-mediated interaction. Smith leads the Connected Action consulting group and lives and works in Silicon Valley, California. Connected Action (www.connectedaction.net) applies social science methods in general and social network analysis techniques in particular to enterprise and Internet social media usage. He is the co-editor, with Peter Kollock, of Communities in Cyberspace (Routledge), a collection of essays exploring the ways identity, interaction, and social order develop in online groups. Smith received a B.S. in International Area Studies from Drexel University in Philadelphia in 1988, an M. Phil. in social theory from Cambridge University in 1990, and a Ph.D. in Sociology from UCLA in 2001. He is an affiliate faculty at the Department of Sociology at the University of Washington and the College of Information Studies at the University of Maryland. Smith is a Distinguished Visiting Scholar at the Stanford University Media-X program.