Writing for the Web

Writing for the Web

I am so excited about the upgrade to the new Liferay version! Life will be much easier. We will have A LOT more opportunity to apply our SEO (Search Engine Optimization) rules.

I thought I would share a couple of ideas with you so that as you prepare to move to the new Liferay look with our University web pages, we start with a few good rules for writing for the web.

Less is More

Three main points

  1. People read less and scan more. Make it scannable.
  2. Be concise Рshort and sweet, concrete, and clear in your writing. Consider half the amount of content as compared with a newsletter.
  3. Use key words in your titles, headings, and content.

A few other ideas

    • Most important content at the top
    • Content that is easily scanned using KEY WORDS
    • Bulleted text is easier to scan
    • Short paragraphs with only one thought
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