Evaluating Social Media Activity in Extension Educational Programming

Here’s another great opportunity for professional development online…timely topic, convenient location, and a fabulous clinician as well.  The workshop is free, and participants do not need to pre-register.  Simply login as a guest (include your full name and state) at the appropriate date and time.

Evaluating Social Media Activity in Extension Educational Programming
Sarah Baughman, eXtension Evaluation & Research Leader
Bridgette Scott, eXtension Military Families Learning Network Evaluation Specialist

Tuesday, October 21 @ 1:00 CT

Social media has quickly become an important tool for Extension professionals to reach new and existing audiences, to increase engagement with clients and to leverage diminishing resources.  However, it can be challenging to translate traditional evaluation and reporting emphases, such as engagement and impact, to the social media contest.  This session will situate social media in teh context of program evaluation and present examples of social media evaluation in Extension programming.  Dr. Baughman will discuss quantitative methods and tools for incorporating social media as part of a program evaluation.  Dr. Scott will discuss the role of qualitative evaluation methods in social media, and provide examples of uses, processes, and implications from her qualitative work within eXtension social media programs.

This workshop is sponsored by the National Association of Extension Program and Staff Development Professionals.

This entry was posted in Evaluation, Scholarship/Creative Work, Social Media. Bookmark the permalink.

2 Responses to Evaluating Social Media Activity in Extension Educational Programming

  1. Laura Thompson says:

    Deb, Do you know if this will be recorded and where it will be stored? I would really like to view but may be out of office. Thanks!

    • Deb Weitzenkamp says:

      Yes, we will be recording the video. The video will be posted on Next Generation Extension as soon as it is available.

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