How do you set up your Twitter account? Twitter has a great tutorial that walks you through this as you’re setting it up. There are a few things to think about along the way though.
- Twitter Handle (Username): Your Twitter name which begins with the @ symbol. Consider as part of your branding strategy. Consider length (less than 15 characters best).
- Tweet: Your message in 140 characters.
- Re-Tweet: Sharing the message with one’s followers.
- Followers: People who view what you say-they don’t need permission unless you change your security settings.
- Tweep: People who tweet.
Tip 1: Consider Your Brand
Who are you to your constituents/customers? We may not think about branding ourselves, but we may have done this without thinking about it if we have a certain name for our news columns, TV/radio, or other media spots. For example, my news column was “Jenny’s REESources”. I chose to keep this brand across all my platforms since my customers already saw me as this brand…I just shortened it to “jenreesources”. Lindsay Chichester is known as “agwithdrlindsay”. Alice Henneman is know by her name. Whatever you choose to use, be consistent so you can be easily found across any media platform you use and have a brand that will make sense and be easy for others to remember.
Tip 2: Complete Your Twitter Profile
Tip 3: Understanding the Toolbar
Tip 4: Who to Follow
Check out the next post to view “Making Twitter Work for You!”